Starting a product-based business is an exciting venture, but knowing what to post on social media can be overwhelming. To help you get started, here are some monthly content ideas that will showcase your great product and engage your audience effectively.

Introduce Your Product:

Begin by creating content that introduces your product in an engaging way. Highlight its unique features, benefits, and how it solves a problem or fulfils a need. Use quality visuals and compelling captions to grab your audience’s attention.

A great tip: document your process as if you were showing a friend something. How would you show them the cool features of your product? 

Share User Testimonials:

Build trust and credibility by sharing user testimonials or reviews of your product. Feature satisfied customers who have had positive experiences. Include their stories, photos, or videos to provide authentic and relatable social proof.

People trust people. People buy from people. 

Behind-the-Scenes Sneak Peeks:

Give your audience a glimpse into your start-up journey by sharing behind-the-scenes content. This can include product development processes, manufacturing or packaging insights, or a day in the life of your team. Humanise your brand and let your audience connect with the people behind the product.

Keep it real, cut the frills. 

Educate and Provide Value:

Become a valuable resource for your audience by creating educational content related to your product. Share tips, tutorials, or how-to guides that demonstrate different ways to use your product effectively. This positions you as an expert and provides valuable information to your followers.

User-Generated Content (UGC):

Encourage your customers to create and share their own content featuring your product. Ask them to tag your business or use a specific hashtag, and then showcase the best UGC on your social media platforms. This not only increases engagement but also strengthens the sense of community around your brand.

Promotions and Giveaways:

Generate excitement and boost sales by running occasional promotions or giveaways. Offer exclusive discounts, limited time offers, or freebies to incentivise your audience to make a purchase. Promote these campaigns through visually appealing and attention-grabbing content.

Starting out as a product-based start-up can be challenging, but with the right content strategy, you can effectively showcase your product and engage your audience. Use these monthly content ideas as a starting point to introduce your product, share testimonials, provide value through educational content, and encourage user-generated content. 

Remember to be consistent, stay authentic, and listen to your audience’s feedback to refine your content strategy over time.